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Let me preface this post by saying that I LOVE Instagram. I am a very visual person and I love looking at all of the beautiful photos on IG. It’s my favorite form of social media. I used to be a Facebook fanatic and while I still love it, IG is my number one these days.
That being said I hate the “new” Instagram algorithm. I say “new” because it’s not new, it’s been around for a while now and it sucks. I miss the days of looking at all of my friend’s photos in chronological order. There is nothing that makes you feel more stalker-like than liking a photo and then realize it’s from 4 days ago. UGH.
I also hate that Instagram has paid ads now and wants those who use social media for business purposes to pay to “promote” the amount of people who see their photos. I feel like I see the same photos each and every time I log in and I’m tired of being forced to look at those same promoted images over and over again.
I have never paid to promote a photo on Instagram but for pure research purpose for this post I clicked the little “promote” button on the bottom of my most recent Instagram photo…
and here’s what I got (I have a business IG profile, I’m not sure if personal accounts have the promote button??)…
Good question Instagram…however I have no idea what my goals would be so I clicked each one and here’s what I got…
Now my question is what kind of sorcery is this? I really want to know how Instagram is able to deliver these specific results?? I would love to go “behind the scenes” the scenes at IG one day and see how they know where to direct paid promotions and what the specific algorithms are.
And here’s the kicker- once you pay to promote an image on Instagram you won’t ever get that same engagement again and so it forces you to keep paying for promotion time and time again. I mean, why give your photos free promotion when they know you will pay? Right? Facebook works the same way guys. Sad, but true.
I got so tired of seeing the same images over and over again that I manually went through all 4000+ people/businesses that I was following and unfollowed everyone I didn’t personally know or whose account didn’t inspire me in some way. Basically if I didn’t recognize the name I unfollowed the person/business. I unfollowed 3000+ people over the course of a week and I haven’t looked back.
Now when I log onto Instagram my feed is full of photos I want to see. It’s full of my friends, brands I genuinely love and boutiques I actually shop at. I love Instagram now. I feel like I’m getting new images each time I log on and my personal photo engagement has actually gone up! Weird how that works…Instagram you are a mystery to me. I love you. I hate you. But no matter how I feel about Instagram I will keep using it because I love looking at all the beautiful images my friend create.
Do you love Instagram??
Or do you hate it??