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Remember last week when I talked about how I got started blogging and asked what you if you had any and I got a few comments and emails about scheduling, mostly about how in the world do I keep up with it all? So I thought today we would dive head first into the world of scheduling apps!!
When I started blogging many moons ago I didn’t know a thing about promoting blog posts across social media or about scheduling anything. I wrote and published all my blog posts in real-time and just checked my social media sporadically throughout the day. I vividly remember checking Twitter and wondering how so many bloggers had time to sit on their computers and post stuff all day long. Bless my poor little naive self. HA!
One day I finally got up the courage to ask one of my blogger friends and she introduced me to the world of scheduling apps. The first thing I learned was how to write and schedule a blog post to post in the future. It’s really easy to do, just make sure your WordPress/Blogger/SquareSpace is set to the correct timezone. Funny story- when I made the switch from Blogger to WordPress a few years ago my site was set on a completely different time zone and so when I would schedule my posts to go live at midnight they would really go live at 3pm. Sooooo frustrating!! Luckily that is an easy fix.
So when I sit down to write a blog post I go ahead and schedule all the social media pushes for it at the same time. There is literally a scheduler for everything!
For Twitter I like to use Hootsuite. It’s super simple to connect your Twitter account to and is very user-friendly. The hardest part is figuring out what time to schedule your blog posts for! I started out only scheduling two or three tweets a day about whatever post I published that day but after a few years of trial and error, seeing what times got the best interactions and clicks, I have determined that for my site it is best to tweet new posts 6 times a day. I usually post in the 7, 10, 12, 3, 5, and 8 o’clock hours. This schedule works for me and it’s easy to just write out some tweets, schedule them and forget about them. Some people may think it’s excessive to tweet that often but if you think about twitter, it’s a constantly scrolling system so tweeting once every 2-3 hours won’t seem repetitive to your followers.
Facebook is a completely different cookie. Facebook is weird and fickle and makes me want to pull my hair out most days but I do get pretty good interaction with it, especially lately! For Facebook scheduling I just use Facebook itself. I write out my post, attach my link and photos and schedule that bad boy for whatever day I need it to publish. For some reason Facebook does NOT like third-party apps. I used to schedule all my Facebook posts through Hootsuite too but they just weren’t getting seen so I switched it up and just use the Facebook scheduler now and it’s fantastic! If you want to learn more about increasing your Facebook Fan Page Engagement check out a post I wrote about it a few years ago! As far as how many times a day I post to Facebook? I try to publish new posts twice on the day they come out. I do one midmorning and one late at night. Again, these are times I have played with over the years and they are what work for me to see the best engagement from my audience.
Last, but not least Pinterest. Again, I don’t use a scheduler for Pinterest but I have heard people raving about Tailwind. Tailwind is actually a scheduling app for both Pinterest and Instagram but I have only heard people talk about the Pinterest part of it. I have actually been meaning to sign up for Tailwind for a long time, maybe today is the day I finally do it??
So that is it for scheduling apps!! They have literally saved me so much time and energy and I don’t feel like I have to be online all day, especially when I am busy at work or traveling. Scheduling apps have really freed up a lot of time so I can work on more creative things, like taking photos for my blog or napping. Because napping is important. HA!
Do you use a scheduling app??
Which scheduling app is your favorite??