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Do you know what frustrates me more that anything? Having a Facebook page for my blog and my posts hardly reaching anyone. I currently have almost 1200 likes on my page and only about 5% of those people were even seeing my content. Booooooo!!
So how does one increase their Facebook Fan Page engagement?? Let me tell you all about it…
Post exciting content!!
Seems like a silly answer but it’s true! I used to only post my blog posts to my page once or twice a day and maybe a #QuestionOfTheDay every once in a while but that was it. All the blog conferences say to post multiple times a day and figure out when your audience is most active and that’s good, but it’s not good when the content you are putting out there isn’t great.
So what is considered “exciting content”? Pictures!! People love pictures!! Any time I post a blog post on Facebook, I put a picture on it. I try not to use the preview that pops up with the link, I upload a picture from the post so that it’s bigger and more likely to be seen. Example…
Photography is KEY!!
And while we are on the subject of pictures, take good pictures! They don’t have to be from a big, fancy camera, your phone will work just find but make sure they are BIG!! No one wants to see tiny pictures in a blog post. Make them at least as wide as the content area on your blog. Ending photo rant now.
Instagram and Facebook are BFF’s
Another way to increase engagement is to link your Instagram to your blog’s Facebook page instead of your personal page. This is what has really driven the traffic to my page. I have gotten sooooo many more comments and likes because of that. Don’t know how to do that? You are in luck because I am going to show you!! It’s super easy…
- Step 1. Get on your Instagram and click on your profile and click the settings wheel in the top right corner.
- Step 2. Click Share Settings at the bottom of the page.
- Step 3. Click on your name next to Facebook.
- Step 4. Click Timeline (Default) next to Share to.
- Step 5. When you click it your Timeline will be the already clicked so go ahead and click your page name.
- Step 6. When you click your page name it will look like this…duh…then click the back arrow at the top left of your screen.
- Step 7. BOOM!! You are now set to share your Instagram images to your Facebook Page!! Click that back button one more time…
- Step 8. …and your Share Settings will still look like this but just know that your page is still linked even though it still says your name.
Share, Share, Share!!
Do you know what is even more exciting than seeing someone like or comment on a Facebook post? Having someone share your content to their Facebook page!! The more a post is shared the more eyes will see it because everyone has a different Facebook audience. I try to share from fellow bloggers and interesting stories I see a couple times a day and you know what? Most blogger reciprocate and it’s a WIN/WIN for everyone!
Something I always do is tag brands in posts whether I’m working with them or not. I mean, you kind of have to if you are working with them (and don’t forget to use the branded content tool!!) but it’s especially helpful for when you are posting about a product/brand because you genuinely like them. This shows the brand that you are authentic and then maybe they will want to work with you later?? You never know!!
And that, my friends, is how you link your Instagram to your Facebook page instead of your personal page and how I increased my engagement on my Facebook page by 200%.
How do you increase engagement on your Facebook page??
Do you already have your Instagram linked to your Facebook page??
Awesome pointers! I just started my blog’s Facebook page recently, so I’m trying to amp it up. Will definitely keep these in mind. :)
Emily @ Love, Pasta and a Tool Belt says
These are great tips! I have definitely noticed when I share my Instagram pictures they get a lot of engagement! I need to do that more often!
Having my Instagram linked to my Facebook Fanpage sure has boost my engagement! People love seeing my travel photos on there.
Elizabeth Dietz says
These are great tips!! I never thought to link my Instagram to my Blog page for Facebook! I think I need to get on that because yeah it is frustrating that my page doesn’t see as much action as I would like it to. I do however usually share my page posts to my personal timeline and that seems to help a bit! Thanks for the advice!!
Kristin @momentousmoms says
I linked my Instagram and Facebook as soon as we set one up. That does seem to help. I have found that asking questions at least once or twice a day has helped with my engagement. I also try and find at least three or four posts that my followers should like that are from big names like buzz worthy to share. That seems to help slightly. I am anxious to try the schedule button from Facebook that I just discovered. Do you use that at all??
You make a great point about the pictures with posts. I also need to be better about daily posts. Thanks for the tips.
This is great advice thanks so much. I wasn’t posting to facebook because it would always go to my personal timeline… love this helpful hint to link to Page. cheers
Jenn @ EngineerMommy says
These are great tips. Increasing Facebook page engagement is a goal everyone should be working on regularly. I never realized I could link IG and FB- great tip!
Aisha Kristine Chong says
Oh wow. I didn’t know about this. I have to try this instant – thank you for sharing!
Jaime Nicole says
Great tips to link your Instagram to your Facebook. People interact so much more with pictures!
Rebecca Swenor says
This is awesome information for any blogger to increase the facebook fan page engagement. It is indeed important to link the other social media sites with the facebook fan page. Pictures are so important because they catch the reads attention and It is true about the size. People don’t want to see little pictures they can’t really see.
Cathy M says
Totally agree–people love engaging with photos the most! And you hit the nail on the head–the images need to be large on the blog and on social media. Any time I see a blog that has tiny width pictures that are smaller than the content section, I just want to shake some sense into them! Great post, very informative!
Mary Edwards says
Thank you so much for this! Every time I think I’ve got the reach figured out, Facebook changes their algorithms and I’m lost again!
You are most certainly welcome!!
AH! I will have to remember that about posting pictures and not the link that comes with the post….which means I probably need to undo the auto schedule….as well its not helping much. Thanks for this!
Rena McDaniel says
Heading to change my Instagram right now! I had never even thought about doing that! It is so important to constantly be aware of different tricks like this to increase engagement!
This is great! I tend to post more personal things on my instagram so I haven’t really thought about linking it up with my facebook but sounds like it could be worth a shot!
Thanks for the tips. You know I went and got my phone and went to Insta and fixed mine. I had some different screens but was able to find it and switch it over. Thanks again.
Terri Ramsey Beavers says
What great tips and I’ve learned something new. I didn’t even know I could share my Instagram photos.
Omg what a great tip! I’m
Going to have to connect my IG to my fan page now!
Jenn Peters says
Great tip! I’d never thought to do this before!