I am a brand ambassador for Central Arkansas McDonalds. While I am being compensated for this post all thoughts and opinions are my own.
I think by now everyone is sick of the great #RedCupDebate and #CupGate2015…I know I am! That’s why in lieu of getting a plain red cup of overpriced coffee I will just stick with what I know, McDonalds yummy line of McCafé drinks!!
We all know I’m a huge frappé fan but now that it’s getting cold outside I am going with my next favorite thing…the McCafé Vanilla Latte! YUM!!
All jokes aside I really do love me some McDonalds coffee. According to the McDonald’s website…
“Globally in 2014, about 32% of our total coffee bean purchases were from Rainforest Alliance Certified™, Fair Trade USA or UTZ Certified farms. The majority of our certified coffee purchases are from Rainforest Alliance Certified™ farms, including 100% of our espresso in the U.S. and Canada, all McDonald’s coffee served in Brazil and all of our coffee in Australia and New Zealand. McDonald’s markets in Europe source 100% of their coffee—with the exception of decaf—from farms that are Rainforest Alliance Certified, UTZ Certified or Fair Trade International.”
I don’t know about you but I certainly didn’t know that McDonalds uses fair trade/sustainable coffee. They are a huge corporation and can buy from anywhere so why would they choose to purchase what is probably more expensive than your everyday run of the mill cheaper coffee beans? The answer is simple. McDonald’s cares about their customers. They also care about the environment and being socially responsible.
McDonalds has their own Coffee Sustainability Program where they work directly with farmers from around the world, and specifically in Colombia, Guatemala, Costa Rica, Nicaragua, El Salvador, Brazil and Sumatra, to train them in sustainable coffee growth practices.
I love that McDonalds invests in new technology such as TechnoServe and SCAN and really takes the time to teach farmers with smaller amounts of land how to use what they have and get the most from it. From the website…
“Initial evaluation shows that the first cohort of 9,000 farmers are now implementing improved agricultural and business practices that have increased coffee yields by an average of more than 20%. This means higher incomes for farmers and more food for their families during the lean months that threaten most of the region’s coffee-producing families. These results were generated despite Coffee Rust disease, difficult weather conditions and fluctuating prices. Farmers are also being trained in best practices for staple food production and planting alternative crops to provide food for their families and to sell.”
How awesome is that? I think everyone who reads my blog knows how much I love McDonalds food and now you can see why. Not only does McDonalds serve the yummiest fast food around but they truly do care.
Did you know that McDonalds had a Coffee Sustainability Program??
What is your favorite McCafé drink??